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  • Writer's picturekrysteah carroll

Why Values Are the Foundation of Your Visual Identity

Updated: Aug 15, 2023

Thinking of starting a business or niche, you've tested the product, you've proven some resolve, so...let's start researching the process. Instead of jumping right into the style of branding you like, we have to build the frame first. One of the first steps in branding is highlighting and selecting values that resonate with you, the business owner.


When you choose values, you're defining what your company stands for. You're setting the tone for everything else that comes after, from the colors and fonts you use to the messages you communicate.



So why is picking values so important? Here are a few reasons:

  • Values guide your decisions. When you have a clear set of values, it becomes easier to make decisions about all aspects of your business. For example, if you value sustainability, you might choose to use recycled materials in your packaging.

  • Values attract customers. Customers are drawn to companies that share their values. When you choose values that are important to your target audience, you'll be more likely to connect with them on a deeper level.

  • Values differentiate you from the competition. In today's crowded marketplace, it's more important than ever to stand out from the competition. Choosing values that are unique to your company will help you do just that.

So if you're looking to create a strong visual identity, start by picking values. It's the foundation of everything else you do.

Here are a few tips for picking values:

  • Start by brainstorming a list of words or phrases that describe what's important to you.

  • Once you have a list, narrow it down to the top 3-5 values. (See example below)

  • Think about how your values can be expressed in your visual identity.

  • Once you have a good understanding of your values, you can start to develop your visual identity.




Picking values is an important step in the design process. By taking the time to choose values that are meaningful to you, you'll be well on your way to creating a strong visual identity that reflects your company's values.


Ready to start make your hobby profitable? Or have branding questions? Reach out, I'd love to help you!

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