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How to Choose Great Color Palettes in Design

Updated: Sep 21, 2023

Master the Art of Color Selection: How to Choose Great Color Palettes in Design (with helpful resources)!

Krysteah Carroll the artist and owner at design method

Color palettes play a significant role in design, setting the mood, and influencing how your audience perceives your work. Selecting the right colors can make or break a design project. To help you choose great color palettes that resonate with your audience, here are some essential tips and tricks to get the ball rolling for your project.


1. Understand Your Brand and Audience:

Before diving into color selection, it's crucial to understand your brand's personality and the preferences of your target audience and brand identity. Different colors evoke different emotions, so ensure your palette aligns with your brand's message and the emotions you want to convey.


2. Use Color Theory Principles:

Color theory is the foundation of color selection in design. Familiarize yourself with concepts such as complementary, analogous, and monochromatic colors. Applying these principles will help you create harmonious and visually pleasing color palettes.

Play around with Adobe's Color Wheel and left hand side settings to see the types of color theory groupings in real time.


3. Start with Inspiration:

Seek inspiration from various sources, such as nature, art, or even other successful designs. Draw inspiration from the colors used in elements that evoke the emotions you want to convey in your own project. There have been many times I would snap a photo, usually of nature, to capture the colors as future inspiration.


4. Limit Your Palette:

Avoid overwhelming your audience with too many colors. A limited color palette can create a more cohesive and balanced design.

I do think seeing it in coolors.io generator helps to visually create and build a strong palette. You can also remove and add colors. But I recommend sticking to a core set of colors and add variations of hues and shades to keep your design visually engaging.


5. Test and Refine:

Don't hesitate to experiment with different color combinations. The best way to find how to choose great color palettes in design....testing it! Test your palettes on various elements and see how they interact with each other. Refine your choices until you achieve the perfect harmony that complements your design's purpose.


What are some good online color palette resources?


Selecting the right color palette is a crucial aspect of any design project. It sets the tone, evokes emotions, and leaves a lasting impression on your audience. To help you find the perfect color combinations, we've compiled a list of top-notch online color palette resources. Whether you're a seasoned designer or just starting, these tools will make your color selection process a breeze.



I have personally used this resource for the bulk of my research through the last couple years and it has truly been a helpful tool. It's a natural go-to for designers looking for a vast selection of pre-made color palettes. With a user-friendly interface and a diverse range of hues, and super fun generator, you'll find inspiration and ready-to-use schemes to bring your designs to life.



If you're a hands-on designer who loves to experiment, this resource is for you. It offers an interactive color wheel to create custom color palettes and gradients. You can easily tweak shades and tones until you find the perfect match for your project. You can also switch easily between the color grouping categories to fit your marketing strategy. (Apply Color Harmony Rule)



Need color inspiration tailored to your industry? Look no further. This resource provides industry-specific color palettes, ensuring your designs resonate with your target audience. From fashion to web design, you'll find the right colors to tell your brand's story. This has been personally helpful when tapping into a new business niche or category.



For designers who appreciate the beauty of just beautiful and funky UI layout. The fun color resource offers a more strategic approach at finding pairs and groupings of colors in a harmonious fashion. I enjoy the two main adjustment features, pigment and lighting. Pigment will control the color intensity, while tweaking 'light' controls the colors overall contrast.



Why is it important to choose the right colors for your logo?



Finding colors that align with your business means carefully selecting hues that truly reflect your brand's personality and values. It's about creating a visual language that communicates your message without overwhelming your audience. By choosing the right colors, you establish a specific vibe for your brand – whether it's bold and adventurous, calming and trustworthy, or playful and fun. The goal is to evoke emotions and create a connection with your customers through color, ensuring that every aspect of your branding works harmoniously to achieve your business objectives. The right colors become a powerful tool in telling your brand's story and making a lasting impression on your audience.


color palette and cup packaging design by design method llc in raleigh nc brand identity studio
color palette and brand board for a coffee and donut shop by design method llc in raleigh nc brand identity design services


















small business marketing raleigh brand and website design wix partner donut packaging design by design method llc

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