Oak City Coffee Roasters | Brand Collateral & Visual Identity
Oak City Coffee Roasters | Matt Marlow | 2022
About the project:
Transformed Oak City Coffee Roasters’ look and feel with new packaging, custom illustration, and branding that brings their neighborly story to life.
Result: Boosted shelf appeal, increased local recognition, and a cohesive brand experience that customers love.
Challenge:
Oak City Coffee Roasters wanted to refresh their visual identity and coffee packaging to better reflect their vibrant, community-oriented brand. Their existing collateral felt generic and didn’t capture the craft, warmth, or story behind their locally roasted coffee.
Solution:
We took Oak City’s inherited branding and transformed it into a friendly, neighborhood-focused identity. Through updated packaging, custom illustrations, a signature mural, and a cohesive set of brand collateral, we created a visual experience as welcoming and memorable as their coffee shop itself.
