Little Play Bridge | Brand Identity Design
The Murray Family | 2023
About the project:
Designed a fun, approachable brand identity for Little Play Bridge—making their play center instantly welcoming and memorable for local families.
Result: Strong community buzz, a recognizable presence in the neighborhood, and smiles from parents and kids alike.
Challenge:
Little Play Bridge, a new kids’ play center, needed a joyful and inviting brand identity to help them connect with local families and stand out among other play spaces. They wanted a look that was playful, gentle, and easy to recognize—something both children and parents would love.
Solution:
We created a whimsical brand identity for Little Play Bridge, featuring a custom, hand-drawn logo inspired by playground arches and friendly, rounded typography. The color palette is soft and playful, and the brand system includes adaptable icons and graphics that bring energy to signage, business cards, and all touchpoints. The result is a cohesive visual experience that welcomes families and sparks imagination from the very first visit.
