Blooma | Brand Identity, Packaging & Store Graphics
Blooma Flower Shop | 2022
About the project:
Developed a cheerful, retro-inspired brand identity and packaging system for Blooma—making every floral purchase feel like a gift.
Result: A cohesive in-store experience, memorable packaging, and a brand customers love to share on social media.
Challenge:
Blooma, a new flower shop, needed a memorable brand identity to help them blossom in a crowded local market. They wanted a look that captured their cheerful, down-to-earth spirit and made every customer interaction—from packaging to store signage—feel special and delightful.
Solution:
We created a playful, retro-inspired visual identity for Blooma, anchored by a custom floral logotype and a palette of soft, welcoming colors. Every detail, from business cards and wrapping paper to tote bags and storefront graphics, was designed to spread joy and build brand recognition. The result is a flower shop brand that feels fresh, friendly, and unforgettable—just like a bouquet from Blooma.
